tag:blogger.com,1999:blog-3377586.post1450281767844027872..comments2024-03-27T02:13:13.079-04:00Comments on Original Content: Janet Lawler Brings The Games To Connecticut, Not RioGail Gauthierhttp://www.blogger.com/profile/01673131515563387968noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3377586.post-41691911067031443122016-07-15T09:20:29.036-04:002016-07-15T09:20:29.036-04:00What I find interesting about this type of marketi...What I find interesting about this type of marketing is that it gets away from the blingy thing--purchasing and handing out material stuff. I've probably given away a few thousand bookmarks at schools. If they were effective, I sure couldn't tell. As beautiful and creative as a lot of the materials being made now are, I just don't know how often they generate a sale or a trip to the library. There's also an overwhelming amount of these things out there, which I'm guessing cuts down on the effectiveness of any individual item. <br /><br />Focusing on engagement and connection at least means someone is truly doing something with the book with a group of readers. And then you have a chance for a ripple effect and true word-of-mouth, which I don't think you often get from trinkets. Gail Gauthierhttps://www.blogger.com/profile/01673131515563387968noreply@blogger.comtag:blogger.com,1999:blog-3377586.post-23952067890108627172016-07-15T08:45:26.647-04:002016-07-15T08:45:26.647-04:00When we engage, we connect. When kids connect, th...When we engage, we connect. When kids connect, they READ!Curious Cityhttps://www.blogger.com/profile/07377332856806779176noreply@blogger.com