Look what Stephen King did in this puffy piece on Harry Potter and the Deathly Hallows: He said all kinds of lovely, gracious things about Harry and J.K. Rowling. Very nice, very nice.
He also mentioned a number of other books, including one from a new author. His column surely pulled in a lot of readers because it was about Harry Potter and he is Stephen King. He used his soapbox to give some face time to other writers, giving the most prominent position to one, Lauren Groff, whose first book will be published next year.
What a clever and generous thing to do.
King impresses me more and more the older he gets. He's generous when he doesn't have to be and reaches in his writing when he doesn't have to.
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