Years ago I was told by more experienced writers not to bother sending any kind of publicity mailings to booksellers because they're overwhelmed with marketing materials. They have too much to contend with and any kind of postcard or brochure I would send them would hardly be noticed.
In case I didn't believe it, Alison Morris at Shelftalker posted photos of just the arcs/galleys her bookstore has received for books coming out in the months March through August of this year.
Remember, the new Hannah and Brandon book comes out in July.
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