Sunday, October 13, 2019

Kitchens, Bathrooms, And Websites Don't Age Well

Author photo for new homepage.
It seems as if it was just four years and ten months ago that I was all excited about a website rework. Well, now I've done another. The latest one involved extensive changes to the homepage, some deletions and minor reworking on other pages.

What We Did Last Time

In 2015 I was interested in using color on both my Facebook page and Twitter banner as a sort of brand. I'd read an article on personal branding that said colors have attributes and yellow's is supposed to be creativity, intellect, and energy. But I am not a pastel person, so we went with gold, which I thought of as yellow-ish. That meant a tremendous amount of work for my computer guy, because he had to carry the color to every single page of the website, not just the homepage.

We kept the same color this time. We also kept the same fonts. This meant far less work and time.

What We Did Do This Time

I write and submit adult work, as well as children's, so I wanted my homepage to reflect that more. Additionally, while I like a homepage that contains information immediately, so users don't have to wait for some fancy work-of-art to load before looking for links, my homepage had become very text heavy. I was concerned that the amount of reading was turning visitors off, and that they weren't continuing deeper into the website where there was even more content.

What we have now is what I think of as a preview page. Each link has an image from the page it leads, too, which I hope will encourage visitors to move into the site, itself. And, of course, there are still images for each of my books, so that visitors can go directly to information about each of them.

Author Websites Need To Keep Changing

As a reader of other authors' websites, I've seen many changes over the years. Because so many websites change, the ones that don't begin to look very dated.

Much like kitchens and bathrooms. I'm very sensitive about old kitchens and bathrooms. And websites.

By the way, I've also done a little updating to my Twitter banner. It now has a photo image of my books, instead of a spread of book covers, and the same new picture of me that we're using on the website.

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