Friday, June 29, 2018

"Saving the Planet & Stuff": Twitter Edition

A Twitter marketing push for the Saving the Planet & Stuff eBook wasn't one of my objectives for this year, but it seems like something that ought to be connected to my annual goal of Community Building/General Marketing/Branding. So it's okay that I've spent some time on a Twitter edition of the book. Really. It is.

Now, I published the eBook edition of STP&S a few years back. In traditional publishing, no one would be making a new marketing effort for a book that old. (The hardcover edition published by G.P. Putnam's Sons is even older.) But this isn't a traditionally published book, it's a self-published book. And, to me, a big reason for self-publishing is that you can do things you wouldn't do with a traditionally published title. You don't have to follow any marketing rules, beyond not being any combination of tasteless, needy, and dishonest. I'm going to try to pull that off.

So What Are You Doing, Gail?

I'm using quote images on Twitter for this particular plan. I got the idea for quote images from the article 5 Fresh Ideas For Promoting An Indie Book at the Writer's Edit website. I probably stumbled upon this Fresh Ideas thing through Twitter, to be honest. You know. A tweet?  (And, yes, I do try to avoid reading listicles and any article with a number in the title. I am ashamed, but just a little.) When it came time to decide what quotes from Saving the Planet I should use, I decided to use enough to do a Twitter version of the book, tweeted over an entire month.

A test of our quote image format. Font may be enlarged at some point.

My computer guy created these images for me. He didn't use a "graphic design tool" as described in the Writer's Edit article. Because real computer guys don't need no stinkin' graphic design tool. I have no idea how he does these things. He is a mystery.

Why July?

In the past, I've promoted Saving the Planet as an environmental book because it has an environmental setting and the plot involves an environmental issue. But the book also involves a summer vacation and a summer job. And it's funny. It could just as easily be described as a summer book. Thinking of the STP&S in this new way opens up a new marketing opportunity. Especially since it is summer. You know...a summer's summer now...

July is the first full summer month, a month when some people find themselves with extra reading time.  July leads into August, which might end early as far as summer vacations are concerned, but people still can be doing some summer, light reading then.

What Do You Actually Hope To Achieve, Gail?


Maybe in Sept.?
  • Well, it would be great sell a few books. 
  • If I got a couple of decent Goodreads or Amazon reviews out of this, I wouldn't complain.
  • It would be terrific if I collected a few new Twitter followers who enjoy the Twitter version of STP&S
  • Computer Guy and I will have gained the experience of running this new, to us, marketing strategy. In fact, depending on what kind of response I get to this effort, I might tweet some quote images related to one of my eBooks published by Putnam. 

 Doing Anything Else For This Promotion, Gail?

I hope to get a few blog posts up about STP&S next month and finally create a Pinterest board related to this book, one that I've had in mind for well over a year. Improving my use of Pinterest is one of my objectives for the Community Building/General Marketing/Branding goal, so, good work, me.

 A Tasteless Mention of Money

I've instructed Amazon to drop the price of STP&S to $1.99, and I'll keep it there for the month of July. (I'm not sure when that will actually happen. I hope by Sunday, July 1.) After the beginning of August, it will go back up to $2.99.

So those of you interested in book marketing and/or Twitter might want to follow me at gail_gauthier and look for #STP&Stwittered. You can also keep checking back here to see how this diabolical plan of mine works out.

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