I am taking part in The Next Big Thing Author Meme, thanks to Sarah Stevenson. Google "The Next Big Thing" and authors. It's all over the place.
This very professionally focused meme is an example of the collaborative nature of blog culture. I think a lot of authors don't understand the blogging world. They hook up with Blogger or Wordpress, post some stuff occasionally, and say they have a blog and, thus, a platform. But they don't really understand the networking aspect of blogging. Yeah, they hope for some kind of viral thing to happen to their book. Somehow. But blogging remains apart from them. It's something they do because the marketing books and many, many how-to articles say they should.
I haven't even done my Next Big Thing blog post yet. I've only been mentioned as doing one in the future. The stats for this blog have jumped these last two days. That, my lads and lasses, is blog culture at work.
You have to be part of the culture to have things like that happen. You have to be somebody who has connected with other somebodies in the blogosphere. You can't just treat blogging like ordering post cards and bookmarks, part of the marketing plan that you're forced to do.