I've been blogging for twelve years. As far as I'm concerned, there is no question as to whether or not I'm going to blog. I do have doubts as to whether new writers should start blogging now, though.
When I started, I found six children's literature blogs on-line. Now, between review sites and children's/YA authors, I'm guessing there are thousands. Just look at the litbloggers who have registered with Kidlitosphere Central. And the writer bloggers who have registered with it. Oh, and here are some more bloggers with Kidlitosphere Central. And how many children's lit blogs of all kinds are out there who haven't heard of Kidlitosphere Central? Yet we're all competing with one another for readers.
The number of blogs has escalated. The number of readers, not so much. Many blogs that have been around a while have seen a decrease in activity. Blogging is like publishing. You hear about bloggers with readership that skyrocketed in just a few months. But then there are all the others.
Kirsten Cappy of Curious City, which does "theme-based marketing for children’s authors, illustrators, and publishers," is well-known in New England, if not the country. She is definitely a fan of blogging for writers. In her blog post, SCBWI Whisper Pines, she answers questions from participants in last winter's Whispering Pines Retreat. Over and over again, she says things like, "Gosh, my answer is always to blog" and "I hate to sound like a broken record, but I guess if you have very
limited time and have to focus on one thing, it would be blogging deeper."
Actually, she's kind of encouraging, making points that a blog post has the potential of reaching more people than a public appearance and is out there waiting for people to find it while an appearance is done and over. I don't know how often that happens, but right this minute I'm kind of pumped up.