Begin Again. And Keep On Beginning Again. Then Begin Again Some More.
Early in the book the authors describe a basic, three-step mediation. The third step is the most important, they say. When you're distracted, you begin again.
Now other people have written about beginning again in relation to meditation. I've written about it in relation to writing. But what Harris (I'm going to refer to the authors as Harris from now on, because I'm lazy) does is make a really good argument for it over the clear-the-mind idea many of us have about meditation.
We could make a similar argument for beginning again over ideas many of us have about managing time for writing, too.
The Worst Marketing Campaigns Ever
Harris attributes the general public's understanding of meditation as requiring clearing the mind over beginning again to a poor marketing campaign. Meditation has been "marketed" in the past as an activity that brings practitioners to some kind of otherworldly state, which, evidently, you need a clear mind to achieve. As I'm writing this, I'm wondering what a clear mind would even be. It appears I've never experienced one.
With writing we don't think about the practice of beginning again, because we've been sold the idea of writing every day and placing our butts in chairs to do it. We like nice turns of phrase in our line of work and while "write every day" is a pretty good one, "butt in chair" is fantastic. It even has an abbreviation, "BIC." Though I, personally, like the sound and embrace the meaning of "begin again," it may be a hard sell for writers, because it isn't writing specific the way "write every day" and "butt in chair" (because most of us sit to write) are.