I just stumbled upon a couple of blog posts that discuss blogging and writers.
Colleen at Chasing Ray has a post up called Which Blogs Matter? on the subject of authors seeking out blog reviewers.
Editorial Ass has a question and answer post called Author Blogging, which is about authors blogging themselves.
I will add a point here that will be a sort of link between these two posts: Once you are a blogging author and part of the blogging lit community, as...ah...Moonrat...at Editorial Ass suggests, it becomes very difficult to approach bloggers to review your books, as Colleen at Chasing Ray suggests, because you know everybody. It's too much like asking the guy down the street or the woman in the cubicle next to you at work to put in a good word with you somewhere. The people being asked feel they can't say no, even if they want to, because they know you. Or else they feel they have to say no, even if they don't want to, because they know you. And how much good will the good word do you when the person receiving it knows the person giving it travels in the same circles with you?
It's sort of like finding out that that person you were getting on with like gangbusters at a conference and e-mailing with afterward is the children's editor for a review journal. You get all excited because you know this editor and she seems to like you. Then you realize "@#!!. Now she can never review anything I write because we know each other."
Really, it gets to the point where you begin to feel that networking is actually counterproductive and why don't you just lie on the couch and watch HGTV in your spare time?