You will recall, of course, that the July marketing month involved a series of quote images from the book. They cover the entire story without giving away the entire story. The Kindle edition, all that's available now, has been marked down from $2.99 to $1.99 since July 1. I did a post here at OC on Saving the Planet's Vermont setting, as well as one on the Norwegian textbook that includes a STPS excerpt and the recycling crafts described in the book.
What Did This Book Marketing Get You, Gail?
Well, here is what I hoped to gain from this effort:
- Sell a few books.
- Get a couple of decent Goodreads or Amazon reviews.
- Collect a few new Twitter followers
- Gain experience running a new marketing strategy.
- I sold 1 eBook. Hurray! Really. Hurray!
- No new Goodreads or Amazon reviews, decent or otherwise.
- Whatever new Twitter followers I got last month were due to my own trolling. People were not beating a path to my door because they were so impressed with my quote images.
- Computer Guy and I did gain experience using Twitter quote images as part of a marketing campaign.
What Questions Does This Book Marketing Experience Raise?
Notice I didn't ask "What have I learned?" That's because I've learned nothing. Absolutely nothing. I just have questions I didn't have before.
- Is this quote image thing just a poor marketing tool? It is free and pretty easy, after all, and "You get what you pay for" is a much more accurate cliche than "The best things in life are free."
- Are older books like Saving the Planet & Stuff impossible to market?
- Is Saving the Planet & Stuff impossible to market?
- I've been experimenting with different types of marketing over a long period of time for what is now a self-published book. Is this pointless? Are self-published books just like traditionally published books? The only opportunity for sales is during the big opening, like movies?