Two local not necessarily literary events included/will include local authors in examples of thinking outside the box for book promotion. They are also examples of reaching readers who don't necessarily find their books through the traditional bookstore and library route.
Book At A Porchfest
|One group of porchfest musicians|
A couple of weeks ago, I attended a porchfest in Wethersfield, Connecticut. What is a porchfest, you may ask? I certainly did. A porchfest is an annual event involving musicians performing on porches. They began in Ithaca, New York in 2007 and are now held across the U.S. and Canada. I've heard of a couple more in the last couple of weeks, before which time, I'd never heard of one at all.
The porchfest we attended was along a main street and the musicians were set up in front of stores and restaurants, creating a porchlike atmosphere, and performing at different times. Big variety of types of music. This porchfest also had businesses and artisans set up in the street, which had been closed to foot traffic.
|P. Jo Anne Burgh|
An interesting part of the Jo Anne/Porchfest/Gail story: She posted at a Connecticut Authors Facebook group we both belong to that she would be at Porchfest Wethersfield. I didn't know her, and I hadn't heard of this porchfest thing, though I live maybe 20 to 30 minutes away from where it was being held. I googled Porchfest Wethersfield and decided I wanted to go. I met Jo Anne, bought her book, had a great morning, have been talking about porchfests with family members ever since.
My point being, this is an example of social media marketing working. I don't know that it works as well or as often as the publishing world hoped when it latched onto it. I don't know that it works in big ways very often. Book titles going viral are probably pretty rare, and I don't know that viral Internet attention for a book necessarily leads to big sales. But I do believe it works in small ways like this.
An Author Stage At An Arts & Crafts Show
Next weekend, the River Bend Bookshop in Glastonbury, Connecticut is holding its Author Stage, which it has been doing for at least a couple of years, at the Glastonbury Arts' On The Green Arts & Crafts Show, which has been happening for a while, too. This features both adult and children's authors over multiple genres.
|A lot of authors over 2 days|