I've been waiting for three seasons to check out Time to Punk-rock With Plot at On Beyond Words and Pictures. The author, Ingrid Sundberg, writes about alternatives to the goal/give 'em something to want plot line. Note this line from the last paragraph: "Remember, there is merit to Aristotle's goal-oriented plot and many agents and editors are looking for that type of plot in a novel."
She has a legitimate point, but I hate that we have to think about what agents and editors want. Of course, if I did that more, things would be different around here.