Wednesday, March 20, 2013

Connecticut Writers: A Home Demo Opportunity For Book Marketing

Connecticut Bloggers reposts the Connecticut Children's Lit Calendar each month. The people who run that blog also run some marketing blogs, and have started running product review parties. On Saturday, April 6, they'll be having a book review party from 2 to 6 p.m. at the blog owner's home.
They have books coming from over 50 authors across the country and  are interested in letting local Connecticut authors who might like to be included know about the event. And they're particularly interested in children's authors. Writers who want their books included may attend, but it's not necessary. You can have books included without being there.

They ask that authors provide physical books, up to 5 copies of each title they want featured. They will be strongly suggesting to their guests and bloggers who attend that whatever books they take they review  either on their blog or on Amazon. Each person will be able to take up to 4 books with them.
The blog company organizing this will be putting a post together with links to the authors' online book information. They will need links to Amazon or wherever the books' are sold.

I have never been  involved with anything like this. It reminds me of the old time home demonstration parties, such as Tupperware, except there will be no sales made. It also reminds me of a tea my publisher organized years ago for New York City librarians. Authors with books coming out that year did readings for the invited guests and then we all ate smoked salmon on toast. The purpose of these things is to create interest, buzz. If this one works and there are bloggers inattendance who actually do review the books later, it could be a marketing opportunity. For that matter, if anyone reviews them at Amazon or Goodreads it would be a marketing opportunity, since those reviews matter.

You can contact the organizer at  with questions or to let her know you'd like to be involved

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