Essentially what she's saying is don't personalize your letter in an illogical way that's not connected to a professional connection. For instance, sometime in the last year or two I submitted to an agent who has an apple orchard. It was all I could do not to say in my cover letter that I love apple orchards. I hope I didn't say that.
Also, don't do any of these things.
Hawk also has a 6-step strategy for finding literary agents that I think is very good.
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