I just received the teenreads.com newsletter. The entire thing is devoted to Cathy's Book, which got a lot of press back in June for authentic product placement.
The first two books featured at teenreads.com this month are Cathy's Book and Meg Cabot's How to be Popular, which has what I guess you could call a corporate sponsor.
What does it all mean?
I know if I ever accept product placement or corporate sponsorship, I'm not messing with make-up companies. I want a car manufacturer, someone who will provide me with a set of wheels. (I'm car shopping this week. Can you tell?)