"You Have To Be Quite Cruel To Be An Author."

Yes, you do.

Terry Pratchett: State of the Nation

A particularly interesting bit: Regarding the constant search for the next J.K. Rowling, Pratchett said, "This, of course, is a bit silly, because they shouldn't have been looking for the second J.K. Rowling, but the first Irving Binglebat, with something new to say."

And that came by way of the adbooks listserv.