First off, why get involved with Google+?
How about getting my information out on Google+? Last week, I said I was going to check out Julia DeNeen's tutorial on crafting content for Google+. What you want to do on Google+, as with any other social platform, is get a message out to as many people as possible so you can develop some name recognition. DeNeen's tutorial can definitely help you do it.
This past week I've been doing only a few of the things DeNeen suggests, and I've definitely seen an improvement in my plus 1's (people sharing my posts) and an uptick in people adding me to their own circles. People, particularly people I don't know, sharing my content gets my name out in front of more people I don't know. People I don't know adding me to their circles so that my posts will be coming up on their walls regularly means that they'll see my name over and over. Name recognition.
What have I been doing?
- I've been reposting all my blog posts at Google+ for a while. After watching DeNeen's tutorial, I've been much more serious about introducing them with a summary. That way, readers don't have to click through to my post to find out what it's about. This makes a great deal of sense in terms of the little I know about communication theory. The receiver of a message shouldn't have to work too hard. Without a good summary to give receivers an idea of what's on the other side of that link, they're forced to do the work of discovering it themselves. A lot of readers won't. (Myself included.)
- I link to Google+ users whose work I'm discussing in my post in the summary. I had no idea how to do that. Never even occurred to me to try.
- I now know how to use bold text.
Next week I hope to cover everything I've been doing wrong at Twitter.