This afternoon I attended Lynda Mullaly Hunt's book launch for her second book, Fish In A Tree, which goes on sale in four days. The event, which included a number of games set up at staffed stations as well as at least a half dozen raffle items, a book sale and signing, and a quite marvelous short talk, ran from 2 to 4:30.
I got there around 3:30. When I arrived, there was the kind of crowd I'd expect to see at a group appearance. I was told it had thinned out. Earlier in the afternoon, the Barnes & Noble staff person running the book sale had been worried about running out of books.
This was a hugely successful launch. Book launches/publication parties are far more common than they were the last time I published a book. My guess is that there's a lot of risk involved in putting on these things, because there's a lot of risk involved in putting on any kind of party. (Or is that just an introvert speaking?) I would like to impress upon my readers how much effort, time, and expense went into planning this one. The games were related to Fish In A Tree. Some of the raffle prizes related to the book. Did I mention the t-shirt sale? Yes, there were book-related t-shirts, too. Lynda pulled this thing off in a big way.
This year I have to do a birthday luncheon, Easter, a rehearsal dinner, Thanksgiving, and Christmas. Lynda, Lynda! Come quickly!