I had never heard of this publisher, but I'm not queen of the publishing world. I haven't heard of everybody. So I googled the name. Guess what? It was a pay-to-publish company. There's nothing wrong with that. Some self-published writers do use them. The issue here is that according to the interview this woman gave to the paper, she didn't know. She thought this company was a traditional publisher. A librarian friend who had seen the article said, "Isn't she going to get a bill at some point?"
What makes this story more disturbing is that when I googled the company name, the fourth site that came up was one at which writers who had paid the company to publish for them were reporting problems they'd had. We're talking a pay-to publish company with unhappy customers.
Don't Rush To Publish
You hear the expression "rush to publish" now in relation to self-publishing authors who want to get their book out right away. Speaking from experience, I can say that preparing a manuscript for publication can be nearly as much work as creating it in the first place. Writers need to learn nearly as much about publishing these days as they need to learn about writing. The difference between traditional vs. self-publishing seems as if it should be the very minimum writers should know. However, I've heard of other authors being asked questions by self-publishing authors that indicated that those particular self-publishers didn't have even a basic understanding of what traditional publishers do.
Wouldn't you know it, I have covered this issue here before: The Difference Between Traditional Publishing And Self-Publishing. If you are a new writer beginning to think about publishing, please read it.
But Let's Add To The Confusion
The line between traditional and self-publishing has become wobbly because some major traditional publishers have added self-publishing services, and many of them are all using the same company to provide those services. Check out Author Solutions and Friends: The Inside Story by David Gaughran at Let's Get Digital.
The bottom line here, folks, is that writers who plan/hope to publish need to educate themselves about publishing.