The two writers taking on the question of the necessity of book promotion in The Demands of Book Promotion: Frivolous or Necessary? are pretty much in agreement that it definitely isn't frivolous. They just don't/can't get into the subject much beyond that. The comments are a little more nitty gritty.
But, you know, it's rare to find a promotional essay that offers a whole lot of help and hope to writers.
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